How JUNI began
Founder Madeleine White has always suffered with extremely sensitive skin. She found that many 'natural' beauty products just weren't meeting her standards, and so decided to formulate her own.
Joining forces with Suzanne, this mother-daughter-duo are breaking boundaries within the beauty industry with their innovative, high performance, plastic-free lip products.
After launching JUNI, Madeleine received countless questions from customers asking for product recommendations and tips on how best to use them. It was this, along with her beauty industry knowledge, that led to the creation of JUNI & CO.
Now, with a decade of experience, Madeleine has carefully curated her favourite brands to help others achieve their beauty and wellness goals.
The journey so far
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2011
Madeleine began modelling as a teenager, and quickly became immersed in the world of fashion and beauty.
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2013
She began her training gaining qualifications in make-up artistry and hairdressing, as well as additional courses in special effects and period hair styling.
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2014
She started working in a local department store as a beauty advisor.
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2015
Madeleine met film make-up artist Louise Young (who's brushes we stock today!) and became her assistant.
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2016
She began an exciting career in the film industry, gaining incredible make-up experience and building industry contacts.
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2020
After 2 years in development, Madeleine launched JUNI, an innovative, 100% plastic-free beauty brand which has won many awards and been featured in prestigious publications such as British Vogue.
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2021
Madeleine was awarded the highly acclaimed CEW Young Achiever Award.
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2022
Joining forces with her mother Suzanne, Madeleine opened JUNI & CO - Norwich's experiential beauty and wellness store.
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2023
Madeleine was invited to join the British Beauty Council's Sustainable Beauty Coalition as an Advisory Board Member, helping to improve the industry as a whole.
